Brand management | Creative Leadership | Design 

Grant Thornton’s Employer Brand

In 2020, Grant Thornton had an issue with their employer brand. Beyond a global pandemic, awareness was low, 63% of college grads had never heard of us and our brand presence was nearly nonexistent. We used this as an opportunity to stand out not just in our industry, but across the entire employer brand space.

We refreshed our creative system with bold messaging, imagery, and design that conveyed confidence and heart. To launch, we prioritized digital channels, especially social and our website, using our summer internship program as the springboard. It was more successful than we had even hoped:

Personalized onboarding: CEO video + exclusive gifts created a standout welcome experience.

Engagement through music: A collaborative Spotify playlist generated 5.5 hours of music and 117 likes in just two weeks.

Social buzz: A celebratory branded gif sparked 500+ employee posts, driving 30–45% of all impressions and engagements in July alone

The result: a differentiated employer brand that made talent feel seen, valued, and excited to join us—and that was only the beginning.